No doubt it is easy to start an online retail store or an e-commerce website on the internet, but it would be difficult for any brand to take on a giant such as Amazon. It has several products and services available such as Amazon Prime, Alexa, Kindle, Fire TV, Amazon Fresh and many more.
The company needs to consistently improve customer experience by making the company’s e-commerce website more user friendly.Amazon is the market leader in the e-commerce industry and, to retain its position against the growing competition, it must focus on its brand image.It is considered one of the Big Four technology companies, along with its main competitors Google, Apple, and Microsoft.Īmazon surpassed one of its biggest competitors Walmart in 2015 and became the most valuable retailer in the United States by market capitalisation.įollowing is a detailed Porter’s Five Forces Analysis of Amazon: However, the company also focusses on live streaming, cloud computing, and artificial intelligence. Overview: Porter’s Five Forces Analysis of AmazonĪ is an American multinational technology company based in Seattle.Īmazon was founded by Jeff Bezos in Bellevue, Washington, on July 5, 1994.Īmazon’s prime focus is on e-commerce industry and online retail market. In this article, we will analyse five competitive forces to understand the competitiveness of the business environment of amazon. It helps businesses to learn about the competitors and determine the long-term profitability in the market. Porter’s Five Forces analysis helps organisations to understand the strengths and weaknesses of an industry. In this article, we explore all of Porter’s Five Forces Analysis of Amazon in detail.
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